WWF's Conservation Innovation Awards

Gathering votes
Gathering votes
Gathering votes
"If you can see this idea really taking off, give it your vote. The idea needs to be, in your opinion, a viable solution to the stated problem. Is this a problem you have experienced? Can you see this solution working for you? Then give it your vote!"

Love Nature, Protect Nature

instead of taking people to nature, let's take nature to people by telling them about it, showing images of it and encouraging and inspiring them to learn more about it and - ultimately - to love it for its own sake.

The idea is to entertain people, mainly in urban environments where most of New Zealanders live, through public talks from accomplished and charismatic speakers, of the beauty, amazement, fascination, awe and joy of nature.  No extinction messages. No telling people what they must do. No threats of climate change hell.  Just messages of awe and wonder to inspire intrinsic feelings of the love of nature.

What conservation problem are you trying to solve?

David Attenborough has said, I quote, 'People must feel that the natural world is important and valuable and beautiful and wonderful and an amazement and a pleasure'.  While we constantly tell people of the threats to nature and what they must do and should do to protects and what will happen if we don't, the bottom line is that people will protect nature because they want to, not because they have to.  So lets inspire, stimulate and nurture that 'want' .

How are you going to solve this conservation problem?

The idea is simple.  Host public meetings in towns and cities telling people about the love and beauty of nature.  Sell that love so that people connect and reconnect with early childhood experiences.  The idea requires powerful, charismatic and accomplished speakers who can inspire awe and wonder and sell it.

see https://www.ted.com/playlists/171/the_most_popular_talks_of_all

What makes your idea new and unique?

It's different because its only selling the message of 'Love Nature'.  It's not selling messages of action, extinction, climate change hell, or giving money to conservation organisations most of which fall flat and fail to intrinsically inspire people to take action because they want to not because they have to.

Who will use your idea, and how will they benefit?

All people who attend the public meetings will be able to use the idea and using a public platform would reach a wide audience and (maybe) trigger local action.  Doing this at a local level enables local people with influence to showcase local features of nature, biodiversity and iconic places.  People will benefit from learning about these and possibly wanting to do something to protect them.

What tasks or activities do you need investment for? How would you spend a $25,000 grant?

Hire of meeting venues and audio visual equipment.

Travel and accommodation costs for speakers and organisers.

Printing and publishing of advertising and promotional material.

Are you a New Zealand citizen or resident?


I have read and agree to the Crowdicity Terms of Use, the Conservation Innovation Awards 2016 Supplemental Terms and Conditions, and the Crowdicity Community Guidelines


Christopher Wingate Oct 14, 2016

I love your passion- you have my vote- love the quote; 'People must feel that the natural world is important and valuable and beautiful and wonderful and an amazement and a pleasure'.


Christopher Wingate Oct 14, 2016

Dear fellow entrant.
I am hoping to get your support to vote for Dr Maggie Evans who only needs another 12 votes and needs them today. Her work is “critically important science” to help save critically endangered birds such as the Kakapo. Please take a look and lets all give her our support. We are all in this together. Cheers- https://wwf-nz.crowdicity.com/post/285779