WWF's Conservation Innovation Awards


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Making social media work for your #ConservationInnovation idea

Posted by Louisa McKerrow (Admin) Oct 4, 2016 Posted in FAQs

Social media is a powerful tool that can galvanise public support for conservation action.

To generate support and pass the voting milestones for your Conservation Innovation Awards idea - a great way to do this is by using social media.

The best way to do this is by using the social media Share function on your entry page, adding the recommended #tag and tagging WWF-New Zealand.

Our recommended #tag is #ConservationInnovation

If you Tweet about your entry, please tag @WWFNewZealand

If you Facebook post about your entry, please tag @wwfnewzealand

(WWF-New Zealand will be re-sharing/re-Tweeting posts throughout the Awards)

In case you're new to the world of social media, you might be asking yourself "how can social media help?" To answer, here's a couple of tips...

Why Social Media can work for you?

1. Facebook has 1.49 billion monthly active users & Twitter (284 million).  
2. Direct access to supporters, community & funders.
3. Quick way to directly profile your activities, events & successes.
4. Timely & relevant engagement.
5. Great way to demonstrate public engagement in your project reporting.
6. It can be free!
How to write a great post
1. Keep it short, sweet & to the point. 
2. Be Positive
3. Use the power of words
4. Ask questions
5. Use an eye-catching image or film
6. Add links
7. Support/thank/tag funders, project partners, community members
8. Keep variety in your posts
9. Choose the right time
10. Respond

This post was edited on Oct 4, 2016 by Louisa McKerrow

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